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BUSINESS REFERENCE : GP081 / RightBiz CHAUFFEUR DRIVE SERVICE SPECIALISING IN WEDDINGS SUPERB ONGOING DEVELOPMENT POTENTIAL | | | | | | Chauffeur Drive Service Specialising in Weddings Superb Ongoing Development Potential Confidentially offered for sale Ref No: GP081 Location: Central Scotland Asking Price £420,000 to include fleet of 27 superb vehicles | | | BUSINESS LOCATION: | Undisclosed Central Scotland UNITED KINGDOM | | BUSINESS SECTOR: | Motor & Transport | | TRADE TYPE: | Transport & Distribution | | SALE: | Agent Sale | LEASEHOLD: | £420000 | | | | | | | | | | | BUSINESS DETAILS: | This market leading chauffeur drive service was established by the current owner nearly twenty years ago. It is now recognised as the chauffeur drive service of choice in Central Scotland, providing services all along the M8 corridor and further afield.
The company is renowned for providing premium service and pricing is firmly within the upper quartile. No bad debt is ever suffered as all clients pay a deposit at time of their booking, with the balance being paid two weeks prior to the event.
Almost all business is for wedding hire and, in consequence, most sales are generated from April to October.
The wish to dispose of the company to concentrate on other business interests creates a rare opportunity for a new, knowledgeable owner to take this solid business on to the next level. There are considerable opportunities for expanding the company's revenues and profits in new market areas.
Equipment
The business operates a fleet of twenty seven superb vehicles all painted in the same livery. The cars are a mixture of original and replica vehicles, with no actual vintage models in the fleet. This gives the added benefit of providing the ‘vintage’ look, which is much in demand, allied to modern engines and other mechanicals, providing for ease of maintenance and repair.
Customer Service
The highest levels of personal service sit at the heart of the business’s client engagement strategy. All clients are invited to visit the company’s office and garage to enable them to personally choose the vehicle for their ‘big’ day. This enables them to get a real feel for the dimensions of the car.
An album of outstanding client testimonials is available to view. Furthermore, to ensure that service standards are constantly monitored, every client is asked to complete a questionnaire after their event.
Key Strengths
This is a high quality business. The company utilises a superb fleet of vehicles which are always immaculately presented, and are washed and waxed by hand. The vehicles are all of the same colour, thereby developing sound brand recognition. Much new business is generated through referrals and direct ‘word of mouth’ recommendation.
The current owner has ensured that excellent relationships have always been maintained with local venues, as this is a rich source of new bookings.
The company, through its experienced staff, is noted for being ‘easy to do business with’. For example, two spare drivers are always on duty in case of sickness or accident. At times of high stress, typical on a wedding day when everything needs to be ‘right’, this is an excellent quality to display.
Growth and Expansion
To date the company has developed a small amount of non wedding business. This is an area for much expansion, as the buoyant Scottish economy is demanding corporate chauffeur drive business in increasing quantity. The recruitment of a sales executive to drive this growth would be most advantageous.
Employees
The company employs a first class team of forty drivers, some of whom have been with the business for many years. They all wear traditional grey chauffeur uniforms and are remunerated on a per session basis.One part time mechanic is additionally employed.
Advertising and Marketing
The company operates a professionally designed, maintained and hosted website, which serves as the major ‘shop window’ for the business.
Advertisements are placed in the Scottish Wedding Directory, a twice per annum publication, with an additional online service. Real Life Weddings, another twice per annum publication is also used. Advertisements are placed in Yellow Pages™. Wedding fairs are attended.
The company would undoubtedly benefit from the development and execution of a strategic marketing plan addressing all media activities.
Premises
The business operates from a circa 6,000 square feet facility of which circa 5,000 square feet is garage space. The balance is made up of office accommodation from where the business is administered.
The building is personally owned by the vendor, who is willing to enter into discussions with the new owner regarding the grant of a lease. Alternatively, the business is readily relocatable to any garage/ light industrial unit of sufficient size.
Security
The building is fully alarmed with BT Redcare protection.
Financial Information
The business is being offered for sale on an ongoing concern basis: all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.
The business is financially stable with low borrowing and high gross margins and has enjoyed consistent performance since trading begun. The current turnover is circa £150,000 per annum.
Reason for Sale
The current owner is looking to dispose of his interest in the business to enable him to concentrate on other business activities.
Support and Training
A full period of training, handover and familiarisation will be provided to ensure a smooth transition to new ownership. | | | | | BUSINESS STATUS: | FOR SALE | | | | | SELLER: | TURNER BUTLER | | CONTACT: | 01895 25 6000 | | REFERENCE: | GP081 / RightBiz | | ENQUIRIES: | | | | | | | | | | | | | | | | | | | | |
