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BUSINESS REFERENCE : ID016 / RightBiz INDEPENDENT INTERNET BASED MOBILE PHONES RESELLER TOGETHER WITH B2B AND RETAIL CONTRACT SALES | | | | | | Independent Internet based Mobile Phones Reseller Together with B2B and Retail Contract Sales Confidentially offered for sale Ref No: ID016 Location: Fully Relocatable (currently North West) Asking price: o.i.r.o. £250,000 | | | BUSINESS LOCATION: | Undisclosed Relocatable UNITED KINGDOM | | BUSINESS SECTOR: | Retail | | TRADE TYPE: | Mobiles & Phones Shops | | SALE: | Agent Sale | LEASEHOLD: | £250000 | | | | | | | | | | | BUSINESS DETAILS: | Business Profile:
This business provides mobile telecommunication products and services to both the general public and business customers via the internet and through effective and personal account management. Business customers are predominantly small to medium sized organisations who require assistance in providing them with the right mobile telecommunications package at the right price. This is achieved by providing new and exisitng customers with a full package that includes handset supply and competitive mobile time plans.
The business was established by the current vendor some 7 years ago and has had a website presence for 6 of those years. In that time the owner has strategically developed the internet side of the retail sales function at the same time maintaining the commercial side of the business by effectively and personally servicing its commercial clients, many of whom are local and have been with the company since its inception.
The business offers customers a range of mobile telecommunication handset products and services via the internet, telephone and to a lesser extent its current premises that has a showroom facility. As it is an independent, the business is able to meet all clients requirements as it has established strong relationships with all the major providers within the mobile phone industry, be it for handsets, airtime or accessories.
Customer Service:
As a privately owned company the staff take great pride in its growing reputation for superb customer service. As the business is truly independent it does not favour one particular network provider over another. It simply provides the very latest and best suited offerings in the market and provides customers freedom of choice.
The website is completely secure and utilises the very latest technologies to ensure customers information and details are safe and transactions secure and speedy.
Because of the way the company is set up and by not having high street levels of overhead its pricing policy is highly competetive. All in stock phones are usually delivered by the next working day via Royal Mail special delivery.
The business offers high quality customer care from friendly staff, and considers simply that happy customers come back. That simple basis has maintained levels of product and service that guarantees happy customers.
Key Strengths:
The website is now a real cornerstone of the business. A huge amount of resource, in terms of research, development, equipment, security, speed of response , time and money has been invested in the internet and this is reflected by the fact the website has up to 1,000,000 visitors a year.
In addition to this the business has built up well established supplier relationships with all the major suppliers enabling it to always have the best deals available and the latest products, be it retail or commercial. These suppliers include Vodafone, T-Mobile and Carphone Warehouse to name but a few. It is the strength of the deal that this business can always provide that gives it a real edge in this market. Because of this it enjoys higher than average customer retention and new referrals on a daily basis.
The business is an autonomous organisation where the business owner has, over many years, developed and nurtured a business identity responsible for the maintenance of the business’s solid reputation. This has resulted in customer relations founded on a history of trading satisfaction, which is not contingent upon the presence of the owner.
The business is profitable, with an ever increasing customer base and retains a high level of return custom, of whom a great many have done so on a regular basis over many years.
The company has earned an outstanding reputation for its honesty, service and reliability, excellent quality products and highly knowledgeable and experienced staff. The result of this combination of strengths is a differentiation in its marketplace, allowing for the sustaining of margins at no loss to custom - a clear competitive advantage.
Growth and Expansion:
The current market for this business is growing and is forecast to continue to grow significantly in both the medium and long terms by the emergence of new technologies.
Business operations are not yet at maximum capacity, and there is considerable scope to increase both revenues and profits by gearing operations in line with current and forecast market demands. Sales are generally reactive at present. A more proactive approach to sales, particularly on the business to business side of things would certainly increase turnover and profitability significantly.
One such opportunity is to develop the earning potential of the website itself. Because of the amount of traffic it enjoys (up to 3000 individual hits a day) there are many additional revenue streams available to the business including further development of its advertising potential. The business also offers customers a White Label Affiliate Program where they can earn considerable commissions by selling the company’s packages. This has yet to be fully exploited and represents a huge potential revenue stream for the future.
Key Opportunities:
This is an outstanding opportunity to build on the existing services and customer base of this business. With a strong demand for services, combined with a capacity to increase turnover further, a new owner contributing fresh initiatives will have every opportunity to build on an excellent platform.
The firm maintains an extensive base of satisfied customers who appreciate the company's superior levels of customer service. Not only is this database highly detailed and up to date it also contains around 25,000 customer details that are ripe for future development. There are many excellent avenues for growth, not least the white label website opportunities to develop with other businesses. The business also has several other URLS that require development.
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Advertising and Marketing:
The businesses main form of advertising and promotion comes via the internet. It performs superbly well on all the major search engines including Google and this is illustrated by the fact the website enjoys up to 1,000,000 unique hits per annum . It also has an online newsletter that clients can subscribe to so as to receive offers.
Premises:
There are no premises associated with the sale. The business is truly relocatable.
Business Hours:
Office Hours 0900-1700 Monday To Friday
Website 24/7
Financial Information:
The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.
Turnover circa £400,000 per annum Gross Profit in excess of £210,000 per annum.
A significant amount of investment has been made in terms of the website and the technology that drives it. This investment is expected to reap significant returns in the future.
Full financial information is available, subject to the confidentiality letter being returned
The business is ripe for expansion and would benefit from a new owner with new energy, drive and investment to take it through its next period of growth and truly develop all the opportunities at its disposal.
Reason for Sale:
The business is ripe for expansion and would benefit from a new owner with new energy, drive and investment to take it through its next period of growth and truly develop all the opportunities at its disposal.
Support and Training:
The vendor is happy to provide a full business familiarisation training and handover period for the new owner to provide continuity of trading | | | | | | FOR SALE | | | | | SELLER: | TURNER BUTLER | | CONTACT: | 01895 25 6000 | | REFERENCE: | ID016 / RightBiz | | ENQUIRIES: | | | | | | | | | | | | | | | | | | | | |
