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BUSINESS REFERENCE : IE039 / RightBiz ESTABLISHED GOLFING MAGAZINES | | | | | | Established Golfing Magazines Produces and Distributes A4 golfing magazines across England and Wales. Confidentially offered for sale Ref No: IE039 Asking Price: £385,000 Location: England and Wales | | | BUSINESS LOCATION: | Undisclosed Relocatable UNITED KINGDOM | | BUSINESS SECTOR: | Services | | TRADE TYPE: | Advertising Business | | SALE: | Agent Sale | LEASEHOLD: | £385000 | | | | | | | | | | | BUSINESS DETAILS: | This is a great opportunity to acquire a well-established and highly respected family company that produces and distributes A4 golfing magazines across England and Wales.
These are free issue journals delivered to a select number of high profile, quality golf clubs for distribution to their members.
The magazines generate their revenue from a broad base of advertisers including the clubs themselves, who may wish to raise the profile of their facilities, publicise tournaments or offer golfing promotions. Holiday and property companies associated with the sport will buy space to market building developments and leisure breaks on or around golf complexes. Regular competitions attract over one thousand entries.
The company supplies six different regions with their own bespoke magazine and each region will receive eight issues per annum. In addition there are an expanding number of a generic focus magazines that are issued to every region seven times per annum.
Key Strengths:
This is a quality magazine group, with over sixteen years of trading. There is a specific strategy designed to ensure that the advertisers marketing revenue is well spent and only reaches the correct target market. It also makes the magazine a desirable commodity and therefore valued by club secretaries and golf club members alike.
The journal is produced in-house, only the printing is outsourced and distribution companies deliver to the individual clubs across England and Wales.
Growth and Expansion:
It would be a very easy step to take to extend the borders of a few of the existing regions to encompass additional clubs. In addition to which the company could create new regional titles in Scotland and Northern and Southern Ireland and therefore increase the total number of issues in each print run. Growth could be controlled at a pace to suit the cash flow of the company. There is also a website which could be developed to further increase revenue.
Employees:
One Managing Director, One secretary, one part time accounts clerk, two studio staff
One full time sales person, five part time sales people
Advertising and Marketing:
Each region has its own sales team who are tasked with generating advertising revenue from companies and clubs within that geographical area. Because of the popularity of the magazine many advertisers appear in every issue, which therefore gives excellent continuity to all parties.
Premises:
The business operates from substantial leasehold premises that could be available to lease if required by the purchaser. There is ample room for expansion.
Alternatively it would be easy to relocate the operation.
Financial Information:
The business will generate circa £365,000 of advertising revenue in the present financial year. The company is profitable and all information will be provided by the managing director subject to the usual letters of confidentiality being signed.
Reason for Sale:
Having created this business and built it up over a number of years the managing director has decided to take semi retirement and would be pleased to assist the company to continue and flourish under new ownership. He would be available to act as a consultant for an agreed period. | | | | | BUSINESS STATUS: | FOR SALE | | | | | SELLER: | TURNER BUTLER | | CONTACT: | 01895 25 6000 | | REFERENCE: | IE039 / RightBiz | | ENQUIRIES: | | | | | | | | | | | | | | | | | | | | |
