High Quality Kitchen Design And Installation Business | | Undisclosed Hampshire | | High quality kitchen design and installation business Ref.IK253 Location Fareham, Hampshire Asking Price £95,000 | | BUSINESS FOR SALE ADVERT DETAILS ADVERT NUMBER : 57105
ADVERT IMPRESSIONS : 16,535 TIME(S) | | | | BUSINESS SECTOR: | Retail | | TRADE TYPE: | Other | | SALE: | Agent Sale | LEASEHOLD: | £95,000 | | | | | | | | | | Add this business advert to your: | | | | | | | | | | | | | | | BUSINESS DETAILS: | Grown out of a much wider ranging shop fitting and joinery business, this kitchen design and installation company, which has occupied its current premises since 1986 is virtually the only kitchen shop in the area, having seen off all of the competition, during its many years of successful operation.
A family business, this company specializes in the design, supply and fitting of well designed and cleverly planned, fully fitted kitchens. Operating from attractive, high profile premises including an extensive and very well presented showroom, this business displays a range of kitchen styles reflecting traditional, modern and contemporary tastes – all carefully chosen to meet the demand from the densely populated local catchment area. The range includes handmade English kitchens alongside more contemporary styles engineered and imported from Germany. Most orders stem from customers living within just a fifteen to twenty mile radius – though this business has undertaken projects on behalf of Clients all over Hampshire and as far afield as London.
The cornerstone to the success of this business is the excellent reputation it has for providing high levels of customer service. This business believes in managing each and every project with a high level of personal contact. It offers a high level of added value, working very closely with its Clients to ensure they get exactly what they want from their kitchen. Every enquiry is treated with the utmost care and professionalism, and customers taking advantage of the free design and estimating service enjoy a high level of presentation of their design concepts. After an order is placed, every element of the process is managed and coordinated on behalf of customers – from the initial design right through to installation enabling the customer to benefit from the unrivalled technical knowledge and experience this business has in choosing products and accessories to create the finest designer kitchens.
Having originally specialized in joinery, shopfitting and the building of kitchens, the business has no lesser an excellent reputation for its product range, working with leading German and English manufacturers and its high levels of workmanship – using highly skilled and experienced sub-contract fitters who work almost exclusively for this business.
As such it represents an excellent opportunity for a new entrant to enter the kitchen design market or an existing operator or kitchen installer, for example, to secure a very well managed and highly regarded business in an excellent location with an excellent reputation and good growth prospects.
Key strengths:
This business operates from a very attractive showroom in an ideal location – on a busy road with high levels of passing traffic in a desirable, almost ‘village’ like, but densely populated catchment area. As one of just a few kitchen outlets in the surrounding area, and having been in its current position for many years this business benefits from high levels of awareness and strong word of mouth recommendation.
This business clearly knows its marketplace of mainly medium sized homes and customizes its offering accordingly – targeting average order values upwards of £15,000. It delivers the very high levels of customer service expected by its Clients and has developed an enviable reputation for the quality design of highly functional, modern, technical and elegant kitchens. It is very design oriented and very well managed. With the systems it has developed throughout its many years of operation, this really is a ‘turnkey’ operation for a new owner.
The showroom displays are of the very highest quality, carefully selected to showcase the very best of what is available as a result of very longstanding supplier relationships and reflective of the very high standards of workmanship every customer can expect. Already extensive, there is scope to increase the number of kitchens on display in the showroom even further.
Having worked very hard to re-focus the business recently and in a marketplace where rather than selling properties, owners are extending and improving, the business is now in the enviable position of having orders placed for several weeks ahead.
Key opportunities:
With a strong demand for the services of this business, combined with a capacity to increase turnover, a new owner contributing fresh ideas, particularly in the areas of marketing and advertising, but perhaps most importantly, enthusiasm and motivation will have every advantage of building on an excellent platform.
Having built a high level of awareness of the business and its high quality offering on a local basis, this business would greatly benefit from targeting customers over a much wider geographical area. To date this business has solely targeted the residential sector. There can be no doubt that significant growth in turnover and profitability can be achieved by establishing more relationships with designers, architects, builders and developers. Whilst the business already, to an extent, gets involved in building work associated with its kitchen projects, there is certainly scope to increase activity in this area too, as well as leveraging the excellent reputation the business has built up in the kitchen market to extend its range of services to include bathrooms and bedrooms.
The premises:
Not surprisingly for a design oriented business this business is located in a very attractive building. Originally a converted barn, and situated adjacent to a major thoroughfare, the premises are approximately 1100 square feet in all.
The Ground Floor is approximately 150 square feet and consists of a fitted office area with a small area dedicated to kitchen displays with the First Floor featuring a further six displays within an area of almost 1,000 square feet. There is ample space on the first floor to extend the displays featured.
The premises are available to rent at £600 per month.
There is one parking space to the front of the building with additional spaces on a hardstanding area directly opposite, alongside two large, secure containers used for storage.
Opening hours:
The business currently opens Monday to Friday between 9.00 am and 5.00 pm, between 9.00 am and 12.00 am on Saturdays and outside these hours by appointment.
Marketing and advertising:
Having been located in the same premises since 1986 and in a prominent location on a busy main road, the business already enjoys high levels of local awareness.
Over its many years of operation the business has tried and tested various forms of marketing. Currently the business takes display advertising in local glossy magazines and holds very successful open evenings twice yearly. The business despatches a quarterly newsletter to a database of approximately 100 highly qualified potential leads. It also has a very well designed and informative website which performs very well in all of the major search engines for all appropriate search terms, supported by occasional Google adwords campaigns.
By far the most effective form of marketing for the business however, is its high quality product range and its excellent reputation for quality workmanship and service resulting in high levels of repeat business and strong word of mouth recommendations.
Financial profile:
The business is offered for sale as a going concern. All financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.
Turnover is circa £350,000 per annum with pretax Profits available to partners of £63,000
The Asking price of £95,000 is for a sale of the assets and goodwill in the business to include displays and stock of approximately £25,000.
Employees:
The current Owner is responsible for the day-to-day operation of the business supported by his daughter working full-time. Installations are undertaken by three fitting teams.
Technology:
The company uses the Compusoft CAD system, tailored to meet the exact requirements of the business and in particular to produce accurate costings and design concepts to a very high standard
Support and training:
The current owner will provide all necessary training and all relevant contacts to ensure a smooth transfer of the business to new owners and continuity of trading.
Reason for sale:
This is a genuine retirement sale.
| | | | | | FOR SALE | | | | | REFERENCE: | IK253 / RightBiz | | | | | | Request more information about this business.. | | ENQUIRIES: | | | | CONTACT SELLER TO GET THE SELLERS DIRECT CONTACT DETAILS AVAILABLE TO MEMBERS ONLY | | | | | | | | | | | |
