| | | BUSINESS FOR SALE ADVERT DETAILS | | | ADVERT VIEWED : 140,617 TIME(S)
BUSINESS REFERENCE : AB093 / RightBiz RETAIL E-COMMERCE SITE | | | | | | Retail e-commerce site Developed to a very high specification, offering a wide range of Women’s, Men’s and Children’s Cashmere Clothing Confidentially offered for sale Ref No: AB093 Location: Re-locatable Asking price: £60,000 Plus Stock At Valuation | | | BUSINESS LOCATION: | Undisclosed Relocatable UNITED KINGDOM | | BUSINESS SECTOR: | Retail | | TRADE TYPE: | Cloths & Fabric Shops | | SALE: | Agent Sale | LEASEHOLD: | £60000 | | | | | | | | | | | BUSINESS DETAILS: | Business Profile:
Established in 2004, this business has rapidly established a loyal following amongst a core audience looking to buy the latest cashmere clothing for ladies, gents and children over the Internet. All clothes are imported from abroad, and displayed at four consumer shows per year.
Working with a very well designed, attractive, easy to navigate and perhaps most importantly ‘easy to shop’ site, with no shopping bags to worry about, no minute changing rooms to negotiate and no crowds to push a way through, this business offers its customers access to ‘effortless style’, a designer look, incorporating the latest fashion trends delivered direct to the door – and all at prices much lower than the High Street.
By far the greatest asset this business has is its e-commerce site, the site compares very favourably with any other site on the web with functionality that can best be described as ‘intuitive’. As expected, the site has a secure payment facility though it incorporates a modified off the shelf-shopping cart offering ‘real-time’ stock levels. If this site says a product is available, it really is! Shots of all merchandise can be enlarged using a zoom facility enabling purchasers to look closely at every fine detail.
Equipment:
All client’s information are stored on a fully computerised system, the site benefits from a client base in excess of 6,000.
Key Strengths:
This business has a clear understanding of the marketplace in which it operates and has established an excellent reputation for its quality range at very competitive prices.
Having been constantly developed throughout three years’ operation and improved based on the experiences of running the business, the e-commerce site of this business has been developed to the very highest specification possible, with many in-built features designed to increase average spend per head, comparing very well with many major and perhaps better established e-commerce brands. The site is very well designed, in keeping with its sector, easy to navigate and easy to shop.
This business has excellent relationships with all of its suppliers, providing only the very best merchandise of its type, but the latest up to the minute fashions - offered at prices well below the UK High Street.
Despite being launched only relatively recently, this business has established a loyal following of 6,000 registered members in what could be considered a very competitive sector.
Customers enjoy high levels of customer service ensuring they return time and time again.
Customer Service:
Customer service is of every importance to this company. The business aims to dispatch all goods within one week of receiving an order. The cost of postage is £2.50 for one item and £3.50 for two or more items. All items are sent by registered post and require a signature upon receipt.
Growth and Expansion:
By far the greatest opportunity for growth however lies with linking this business with existing clothing or fashion accessories business – broadening the customer base as well as generating significant cross - sell opportunities on both the clothing and accessories side.
Key Opportunities:
With a strong demand for its products, combined with a capacity to increase turnover, there is an outstanding opportunity to build on the existing products and customer base of this business. A new owner contributing fresh initiatives and enthusiasm will have every opportunity to build on an excellent platform.
Additional investment in stock would certainly pay dividends, with sales in this sector in direct correlation to the availability of stock. There is no doubt that whilst the company has one of the best websites in the business, much could be done to improve its listings in the major search engines by more effective use of search engine optimization techniques, greater use of Google adwords, pay per click etc.
Employees:
The business is owner run with one part time packer.
Advertising and Marketing:
There is significant scope to increase the investment this business does in advertising. What advertising this business has done in the past has been limited to Google pay per click advertising to promote the site. It also has a very cost effective affiliate marketing scheme in place.
By offering a 10% discount off every order for every customer registering on the site, the business has built a database of almost 6,000 regular visitors.
Perhaps its most cost effective form of marketing, however, is the strong word of mouth recommendation the business enjoys, testimony to the wide range it carries, its very competitive pricing and its excellent levels of customer service.
Premises:
This business is fully re-locatable, no premises are included..
Business Hours:
24/7
Financial Information:
The business is offered for sale as a going concern. All financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.
Turnover for 2006 was circa £220,000, with a net profit of £33,000. End of year profit for 2007 circa £63,000.
Reason for Sale:
The current owner wishes to start a new business project following the sale of the business.
Support and Training;
Full support and training will be provided to the successful purchaser. | | | | | BUSINESS STATUS: | FOR SALE | | | | | SELLER: | TURNER BUTLER | | CONTACT: | 01895 25 6000 | | REFERENCE: | AB093 / RightBiz | | ENQUIRIES: | | | | | | | | | | | | | | | | | | | | |
