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BUSINESS REFERENCE : AL094 / RightBiz ESTABLISHED INTERNET SALES COMPANY- ALLOY WHEELS, TYRES AND RELATED PRODUCTS | | | | | | Established Internet Sales Company- Alloy Wheels, Tyres and Related Products Award winning website Confidentially offered for sale Ref No: AL094 Location: Northern Ireland Asking price: £175,000 plus stock at valuation | | | BUSINESS LOCATION: | Undisclosed Relocatable UNITED KINGDOM | | BUSINESS SECTOR: | Motor & Transport | | TRADE TYPE: | Motor & Car Accessories | | SALE: | Agent Sale | LEASEHOLD: | £175000 | | | | | | | | | | | BUSINESS DETAILS: | Business Profile:
This dynamic business was set up by the current vendor back in 1996 initially supplying alloy wheels and tyres to the trade. Since then the business has evolved quite considerably and with the launch of their award winning website in 1998, the company has been offering its portfolio of products and first class service to both the trade and the public for almost a decade.
The website has fuelled the growth of the company both in terms of sales and product offerings. The original website has grown dramatically and is now, the UK & Ireland's largest online retailer of alloy wheels. This growth continues to this day has been due to the company's on going commitment in both customer service, expanding product range and continued investment in Internet Technologies.
Initially the company imported alloy wheels from Asia. Today it imports the latest alloy wheel design from all over the world stocking as many alloy wheel and tyre brands as is possible, to ensure you, the customer, has the widest possible range of choice.
The company presently have available from their own and other suppliers warehouses stocks of over 10,000 alloy wheels and tyres to fit anything from a Mini to a Porsche, as well as bespoke offerings for the more unique motor enthusiast and specialist performance car market. Current stock levels circa £60,000.
With their highly trained and experienced team, the company prides itself on offering a first class service to customers, not only when choosing alloy wheels or tyres, but even when your wheels and tyres are mounted by their own professional tyre fitters, all using the latest technology.
Besides the alloy wheels and tyre services, which includes supply, delivery, fit, balancing etc the business also supplies the following products and services to its huge client base:
· One of the widest range of suspension products available including Sport Springs, Height Adjustable Coil-Overs, Sport Shock Absorbers, Lowering Kits & Stabilizers / Anti-Roll Bars etc. The business has expert knowledge in the vast range of suspension products and upgrades available. Unlike some of their competitors, the company actually stock a range of suspension products, and can offer next working day delivery.
· Alloy wheel spacers. As staff already fit and sell alloy wheels and alloy wheel spacers, they possess the expert knowledge in the use of alloy wheel spacers for various applications.
· Light alloy HUB / PCD adapters. This allows the possibility to fit wheels with a different bolt-pattern / centre bore to different cars enabling customisation and wider choice.
· Wide range of high quality brake products including Drilled / Slotted brake disc's and high performance brake pads. The company offers customers a tailored service when upgrading their current braking system.
In addition to this the website also advertises links to other useful sites that provide complimentary products and services includes alloy wheels refurbishment services. This provides the business with excellent additional revenue streams as well as lots of referral business and cross-selling opportunities.
Equipment:
This business has all the necessary equipment reuqired to carry out it operation effectively including state of the art IT based systems to ensure its website continues to enjoy enviable exposure and remain at the top of its field.
Customer Service:
Since the launch of the business’s website, it has won numerous awards including the BT Excellence Award as well as the Government E-Commerce Award to name but a few. This is testament to the company’s approach to customer service. The company also enjoys a considerable amount of free PR and editorial within the automotive trade and receives excellent reviews from numerous independent writers. The company is also a member of The Consortium Of Automotive Aftermarket Resellers (CAAR).
As a result of the ongoing effort and investment the company has put into their website and staff it enjoys very impressive levels of referrals and repeat business and has a loyal customer base.
Key Strengths:
The website is a key strength of this business. It is easy to use, highly informative, has excellent search engines and is very secure(thawte secure site). Transactions are simple to administer and delivery is quick and efficient. Prices are competitive and the suppliers the business partners with are trustworthy, reliable and of high quality. Because of this the business has established a first class reputation for knowledge and service which ensures clients revisit the site, re-purchase and stay loyal.
Growth and Expansion:
The automotive aftermarket is vast and because of the way this business goes to market it can serve its customers on a worldwide basis if need be. All its suppliers are brand leaders and the business has the expertise and relationships in place that enables it to source product direct from the manufacturer where ever they may be. There is no reason why a new owner could not expand the range further or further develop the trade side of the business.
Key Opportunities:
This business represents a significant opportunity for either an existing business to add to their existing range of products and to expand their customer base internationally or for somebody looking to get involved in e-commerce and internet based sales. It is well established and can be easily run from any location or integrated easily into an existing business model. The market is vast and there is no reason why a new owner with a new injection of energy and drive could not significantly increase revenues within this award winning business.
Employees:
As well as the owner, the business employs 2 full time sales staff and one part time accounts clerk.
Advertising and Marketing:
This business is totally geared up to the internet. Its own website appears in the top ten website searches on all the major search engines. It utilises web site submissions to various directories and automotive lists as well as undertaking direct mail in the form of E-mails to its own customer base. It also has a presence on several online car forums and related tyre trade magazines.
Premises:
The business operates from secure offices with a separate warehouse on a well known industrial estate in the city. It has all services connected and excellent access. The premises are rented and annual rent is £9,600 p.a. Rates are £5,000 p.a. If need be the business could easily be relocated.
Business Hours:
9 .00 am- 6 .00pm Monday-Friday ,10.00 am- 1.00pm Saturday
Financial Information:
The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.
The current turnover is circa £600,000 per annum with annual gross profits being in the region of £150,000. Current stock levels circa £60,000.The business is well established with excellent buying power and a fabulous reputation in the industry. The market is extremely strong and consistent. It is ready for a new owner with fresh ideas, energy and enthusiasm to take it through its next period of growth.
Reason for Sale:
Retirement
Support and Training
A comprehensive handover period will be available to ensure complete business familiarisation. | | | | | | FOR SALE | | | | | SELLER: | TURNER BUTLER | | CONTACT: | 01895 25 6000 | | REFERENCE: | AL094 / RightBiz | | ENQUIRIES: | | | | | | | | | | | | | | | | | | | | |
