| | | BUSINESS FOR SALE ADVERT DETAILS | | | ADVERT VIEWED : 36,310 TIME(S)
BUSINESS REFERENCE : GK117 / RightBiz NICHE INTERNET AND TELEPHONE BASED E-RETAILER OF QUALITY GARDEN GATES AND RAILINGS | | | | | | Niche Internet and Telephone Based E-Retailer of Quality Garden Gates and Railings Confidentially offered for sale Ref No: GK117 Location: Cheshire Asking price: £150,000 Asking price includes: Anticipated turnover for next financial year in excess of £500,000 Gross Profits in excess of £150,000 for same period. | | | BUSINESS LOCATION: | Undisclosed Cheshire UNITED KINGDOM | | BUSINESS SECTOR: | Agriculture | | TRADE TYPE: | Garden Centres & Nurseries | | SALE: | Agent Sale | LEASEHOLD: | £150000 | | | | | | | | | | | BUSINESS DETAILS: | Business Profile:
This business was founded in May 2006 by the current Vendor with a generous combination of innovative insight, research and entrepreneurial spirit and has been invested in to exploit a true gap in the retail market for supplying quality garden gates and railings direct to the public via the internet and telephone. Whilst in its infancy the business has already achieved considerable market penetration with sales for the first six months of 2007 exceeding £295,000. This turnover has returned an equally impressive Gross Profit of circa £85,000 for the same period. Anticipated turnover for the next full financial year is conservatively predicted to be well in excess of £500,000 based on current trends.
The business specialises in the supply of high quality wood, metal and wrought iron style gates for driveways, gardens and fields in a wide variety of styles and sizes. Made by hand using traditional craftsmanship all products are supplied with comprehensive guarantees, including a 14 day money-back guarantee to ensure complete customer satisfaction with every order. The vendor has been very careful to only partner with good quality reliable UK manufacturers so as to ensure complete customer satisfaction. The company offers direct delivery to customers anywhere in the UK via its storage facility in Cheshire.
The business trading name and domain name represent significant assets and are of great value since they are clearly descriptive in the simplest and best possible way for any business seeking to or in fact already trading in this market. The products are displayed on extremely attractive web pages providing the customer with the fullest possible context for choice options. The site will guide you through the process of selecting and measuring your hand crafted gates, advise on your requirements and supply everything you need - gates, posts, fixtures and fittings, including automation if you need it. The gates are designed to be easily fitted by the customer or their local handyman, keeping overall costs to a minimum. Current products include:
• Metal Gates- singles
• Metal Gates-pairs
• Wooden Gates-singles
• Wooden Gates-pairs
• Field & Ranch Gates
• Posts for Gates
• Fixtures & Fittings
The business is an excellent opportunity for any investor seeking an opportunity to invest in a new business that is already experiencing huge growth and market penetration with a full portfolio of products and significant scope for future income.
Equipment:
The business uses the “Actinic” multi user off the shelf package to run the business. This fully integrated package manages website content, systems, payments and invoicing functions of the business. The business also utilises Sage accounting software.
Customer Service:
The business has a mission- to offer the best garden gates online, each one hand made and delivered directly to the customers door. They supply - you fit, it's that simple! The company work with the best craftsman in the UK offering top quality gates with comprehensive guarantees, including a 14 day money-back guarantee in the unlikely event that client’s are not completely satisfied with their order. The business understands gates won't fit easily into a car boot or on a roof rack, so they offer hassle-free delivery anywhere in the UK.
The wrought iron-style gates are hand made in the Midlands and North West, exclusively for this business by companies with many years' experience. That's why the business can confidently offer 10 year guarantees. The individually made wooden gates are crafted in traditional wood yards using only quality timber from renewable resources. Sturdy, built to last and easy to maintain, they all come with a minimum guarantee of 5 years'.
Key Strengths:
The business has identified a niche within the highly lucrative home and garden market to supply a complete range of gate and gate related products. There is currently no recognised high street retailer of such items and as such people tend to look to the internet to source such products with little or no knowledge. This business services this need via a very simple yet informative website that allows customers to purchase direct from the site or via the telephone should they require any further advice or confirmation. The website performs very well in the major search engines and the business is already starting to enjoy referrals as a result of its impressive sales to date. This trend is expected to continue as the business grows. The business has positive cash flow and low overhead with much of the investment having already been made in terms of market research, sourcing and partnering not to mention web development.
Growth and Expansion:
The business is in its infancy but the model has been developed so that it is easily scaleable. The current infrastructure is quite capable of accommodating the enormous growth rates the business is enjoying. With further strategic sourcing, better distribution and more active sales and marketing there is no reason why this business cannot continue to increase turnover and margins still further and become a major player within the market in the next couple of years!
Key Opportunities:
This is an outstanding opportunity to build on the existing investment made in this company. With a strong demand for this business’s products, combined with a capacity to increase marketing and turnover, a new owner contributing fresh ideas and minor investment will have every advantage of building on an excellent platform and maximising their return.
Employees:
The business is currently run by the vendor on a full time basis together with his office administrator who works 4 days a week. The business also employs 2 warehouse operatives on an agency basis who look after storage and dispatch.
Advertising and Marketing:
The companies main advertising is via its own website which utilises Google Ad Words, Yahoo, MSN and many others to help promote the site. The company is also looking to develop a hard copy brochure and online newsletter to send out to its existing database of clients to keep them abreast of new developments and products as they arise. In addition to this it feels that some national press advertising would reap significant rewards in this huge market place. The business is also seeing evidence of referral and repeat business starting to come in and this is expected to continue as the business continues to successfully trade.
Premises:
The business is currently run from leasehold premises . The existing 3 year lease has a one year opt out and is actually in the owners name rather than the business so relocation is not a problem should the new owner require this. The premises are on a shared industrial estate and comprise a single storey industrial unit circa 1500 square feet with two small offices, kitchen and toilets. The premises are modern, have good parking and good access. All services are connected. Annual rent is circa £6500 p.a.
Business Hours:
Office hours 0900-17-00 Monday to Friday Website 24/7
Security:
The industrial estate is gated and closed at night. The building has roller shutters on all doors. | | | | | | FOR SALE | | | | | SELLER: | TURNER BUTLER | | CONTACT: | 01895 25 6000 | | REFERENCE: | GK117 / RightBiz | | ENQUIRIES: | | | | | | | | | | | | | | | | | | | | |
