Parenting Magazine Franchise Ideal Home Based Business In Hertfordshire | | Letchworth Garden City Hertfordshire | | A rare opportunity to acquire a successful magazine franchise, that would ideally suit a local parent with nursery or school age children, who wants financial independence with the flexibility of working from home. No previous experience required. | | BUSINESS FOR SALE ADVERT DETAILS ADVERT NUMBER : 18017
ADVERT IMPRESSIONS : 10,385 TIME(S) | | | | BUSINESS SECTOR: | Services | | TRADE TYPE: | Other | | SALE: | Agent Sale | FREEHOLD: | £20000 | | | | | | | | | | Add this business advert to your: | | | | | | | | | | | | | | | BUSINESS DETAILS: | Business
The business produces a high quality family information magazine with a wealth of useful articles including practical parenting advice, child related issues, health and beauty, reader competitions etc. plus lots of topical and local information. It is published three times a year and distributed free via local schools, supermarkets, leisure centres, doctor’s surgeries, baby clinics, libraries and the magazine advertisers.
Revenue is derived mainly from local and national advertising sales on a one off, repeat or series basis, and a variety of size and colour options are available to our clients depending on their budgets.
There is a group website which has lists and links to all current advertisers’ websites to complement their magazine advertisement (www.abcmag.co.uk). It has a dedicated area for Hertfordshire and each of the other counties.
The original concept goes back to 1996 and is now a proven working model produced successfully in seven different franchised areas by operators who had no previous experience of publishing or marketing.
This particular franchise was originally started in 2006 and has grown steadily since then. The owner has spent considerable time and effort building it into a profitable and thriving business.
Location
The franchise territory covers the whole of Hertfordshire and the new owner would ideally live in Herts.
Premises
A great benefit of this business is that it is run from home, which means it is easily relocatable, and the usual business overheads of rent, rates etc. are not incurred.
Assets
Everything required to run the business is provided. This includes a computer, back up drive, professional printer, bespoke customer management software, Adobe C2 Suite, MS Office and various utilities packages, a database with over 1,000 potential clients and secured future sales currently worth £4,000. The current VAT, Limited Company, telephone and P.O. box accounts are available for transfer to the new owner if required.
Marketing
Since the business is already established, there is good market awareness of the product, and an ongoing loyal base of advertisers and readers. Currently 76% of advertisers re-advertise and there is over £4,000 of revenue booked in for future issues. To maintain and grow the business marketing will be required. This will involve speaking to potential clients from a database of prospective clients who have been contacted previously and shown an interest in ABC Hertfordshire. The ABC model is to hire self-employed sales people who are able to help grow the business on a commission only basis.
Training and Support
No previous publishing experience is necessary, but computer literacy would be an advantage. Full computer, commercial and administrative training will be provided free during the transition period. Furthermore, because existing data and DTP templates are already in place, an efficient changeover should be possible, with handholding from the present owner and with regular support and advice from Head Office.
Trading Hours
Because of the nature of the business it can be run in normal office hours and around family commitments. With the run up to deadline extra time will be required to deal with the extra administration.
Potential
The business has grown year on year since its inception. This growth looks set to continue and a new owner who is willing to devote their time to the business could significantly increase the earnings, from the current level, as there is vast potential for further expansion. The current owner readily admits that increasing the marketing with self-employed telesales staff could increase sales significantly.
Personnel
One person can run the business quite adequately on their own.
Reason For Sale
The current owner is expecting her fourth child in the near future. This, combined with other commitments, makes it impossible for her to devote sufficient time to the business.
Comments
This growing business already provides a fair/good income plus the flexibility and security of working for oneself, yet it has the back up of a well-established and respected franchise company and the support of a network of other franchisees.
It would suit a couple or individual (male or female) who may want to combine childcare and family life with running an interesting and profitable business which has scope to grow. | | | | | | FOR SALE | | | | | REFERENCE: | PF 166 / RightBiz | | | | | | Request more information about this business.. | | ENQUIRIES: | | | | CONTACT SELLER TO GET THE SELLERS DIRECT CONTACT DETAILS AVAILABLE TO MEMBERS ONLY | | | | | | | | | | | |
