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BUSINESS REFERENCE : CQ062 / RightBiz SUPERBLY FITTED BEAUTY SALON OFFERING FULL RANGE OF TREATMENTS | | | | | | Superbly fitted Beauty Salon offering full range of treatments Confidentially offered for sale Ref No: CQ062 Location: St Albans Hertfordshire Asking price £125, 000 | | | BUSINESS LOCATION: | Undisclosed Hertfordshire UNITED KINGDOM | | BUSINESS SECTOR: | Services | | TRADE TYPE: | Beauty Salons | | SALE: | Agent Sale | LEASEHOLD: | £125 000 | | | | | | | | | | | BUSINESS DETAILS: | Business Profile
This long established beauty salon has been at its current location since 1990. The current owner purchased the business, as well as the property, from the founder more than five years ago. Since that time, it has developed a first class reputation as the salon of choice in its locality – a highly affluent, busy, commuter town to the north of London.
Recently refitted the salon offers a light and contemporary feel. The premises are maintained to a high standard and are kept fastidiously clean: the salon is most welcoming.
Five treatment rooms are fully equipped with the best quality equipment including electronic treatment couches and sound systems.
The business offers all of the usual treatments including facials, revitalizing eye treatments, lash and eyebrow tinting, eyelash re-shaping and extensions and waxings alongside a wide range of body treatments including reflexology, aromatherapy, detox, cellulite reduction, manicures and pedicures. Two nail stations are utilised and fit the best gel nails.
The business has in addition developed a reputation for some of the latest ‘hi-tech’ treatments including Guinot Hydradermie and HydraLift and Ionithermie. It also features Beau Visage which is the first scientifically proven system to provide beauty practitioners with objective analysis of the changes in skin over time. This is proving to be very popular with clients aged from thirty five plus.
Collagenics products are also used for other non-surgical skin treatments. Sesha anti-ageing creams are sold.
Equipment
IPL (Intense Pulsed Light) equipment is used which requires the salon to be registered with the Healthcare Commission – see www.healthcarecommission.org.uk. The salon consistently meets the necessary standards as dictated.
The salon has installed Premier Spa, the leading industry specific software package. This system manages all reservation, scheduling and treatments.
Customer Service
The highest levels of personal attention sit at the heart of the salon’s engagement strategy. In 2006, the salon was one of six finalists for Beauty Salon of the Year at the British Beauty awards. Furthermore, one of the staff was a finalist for Beauty Therapist of the Year.
Key Strengths
This business employs very talented, highly qualified and experienced people. The business is extremely customer oriented and enjoys good relationships with its customers. Independent, the business’s focus is on quality of service rather than quantity of customers serviced. Consequently the end product is consistently delivered to a very high standard and customers purchase across the full range of beauty services offered, ensuring high average spend, high levels of repeat custom and strong word of mouth recommendation. Staff receive regular training each month to ensure that they keep up to date with the latest trends within the industry.
More than 4,000 clients exist on the database most of whom, over the years, have proved to be very loyal. On average forty new clients use the salon each month. The predominant age of clients is over 35.
Circa 11% of clients are male.
Key Opportunities
To date a small number of day packages have been sold. With additional focussed marketing, significantly increased sales could be achieved. Day packages are particularly lucrative ranging in price between £140 and £165.
Employees
The following people are employed within the business:
· Senior Therapist – 5 years service
· Therapist – 2 years service
· Two Therapists – 1 years service
· Nail Technician - 1 years service
All the above staff work full time. In addition, a part time receptionist is employed who shares her duties with the current owner.
Advertising and Marketing
For a small business the salon employs sophisticated advertising and marketing campaigns to generate additional sales.
Advertisements are placed regularly in local county magazines and wedding publications. Open day events are held at various times of the year prior to special periods e.g. Christmas, Valentines Day and Mother’s Day. Events are also held to introduce new products and/or services.
A well designed website is utilised. Clients receive regular SMS and email communication through the Premier Spa system. All clients are contacted prior to their next appointment.
Premises
The business has the benefit of a new 12 year lease at an initial rent of £26,000 per year, plus the advantage of a first floor two bedroom flat
Business Hours
Business hours are as follows:
Monday: Closed
Tuesday: 9.30am to 9pm
Wednesday: 9.30am to 8pm
Thursday: 9.30am to 9pm
Friday: 9.00am to 5pm
Saturday: 9.00am to 5pm
Financial Information
The business is being offered for sale on an ongoing concern basis: all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.
The business is financially stable, enjoys high gross margins and has shown consistent performance since trading begun. The current turnover is circa £200,000 per annum.
Reason for Sale
The current owner is relocating to France.
Support and Training
A full training, handover and familiarisation period will be provided to ensure a smooth transition to new ownership | | | | | | FOR SALE | | | | | SELLER: | TURNER BUTLER | | CONTACT: | 01895 25 6000 | | REFERENCE: | CQ062 / RightBiz | | ENQUIRIES: | | | | | | | | | | | | | | | | | | | | |
